THE GAME

AirBadminton is an ambitious new development project designed to create opportunities for people of all ages and ability to play badminton on hard, grass and sand surfaces in parks, gardens, streets, playgrounds and beaches around the world.

Badminton as we know it is a popular, fun and inclusive sport with more than 300 million active players globally, encouraging participation and excitement with a plethora of health and social benefits.

It can improve physical qualities such as speed, endurance, strength and agility; prevent stress and reduce the risk of myopia in children; help eliminate the risk of health problems such as high blood pressure, diabetes and obesity; and help maintain a healthy weight in adults and children.

In fact, just one hour of badminton can burn more than 450 calories.

Given that most people first experience badminton in an outdoor environment, we’re now making it easier for everyone to access the sport through a new outdoor game and new prototype shuttlecock – the AirShuttle.

In conjunction with our Global Development Partner, HSBC, our aim is to find an effective, economic and sustainable way of encouraging more people to play more badminton in more places.

Thus, we have spent the last five years working in partnership with the Institute for Sports Research (ISR) at Nanyang Technological University to develop a new outdoor shuttlecock with increased resistance to wind, to allow people to have a more positive experience of badminton outdoors.

The main considerations were that it must be played with the same rackets and have good flight performance, spin response and durability.

The end goal was to create a new concept of the game, with the potential for a new, highly attractive form of competitive badminton, with a key focus on global participation.

During testing, we collected a considerable amount of data on the characteristics of the proposed game of the level of enjoyment for the different target groups.

The vision is for it be played on three dynamic surfaces; hard, grass and sand – with a mass participation project aimed at increasing access to the sport on any available surface, complimented by a competitive version on sand aimed at increasing its global appeal.

We now plan to bring AirBadminton closer to everyone through our global roll out. So, join us in the AirBadminton evolution and pick up a racket today.

For enquiries about the project please contact us via email at [email protected]